Ju-Ju-Be Ever Collection - Forever Backpack / Plum

We added a delicious new flavour to our Ever Collection…a deep, rich Plum. It’s fresh, sweet and ready to complete that perfect outfit! And to make our Plum leather even more spectacular, we adorned it with our breathtaking signature Rose Gold hardware! It will delight your every sense! 

The Ever Collection is for every woman. Whenever. Wherever.
Forever. Ju-Ju-Be is proud to present three new silhouettes raped in
durable vegan leather. The Everyday Tote, The Forever Backpack,
and The Wherever Weekender. Each bag finely and crafted with
custom brushed metal hardware, beautiful metal accents and a bevy
of interior organization. All three new styles include a plush
changing pad and lifetime warranty. The Ever Collection is available in 4 signature colors: Noir, Brulee, Stone & Plum.

Forever Backpack
Classic and perfect...the Forever Backpack from our Ever Collection is packed with features! Comfortable straps, two exterior bottle pockets, a roomy front pocket, and an extra zippered pocket on top for your phone (or whatever)! The wide zippered opening makes seeing your contents a breeze inside the well-organized interior. One thing is for sure, this pack is ready to make memories that will last forever.

  • Warranty – Lifetime warranty against defects. Every stitch counts.
  • Quick reach pocket for cell phone.
  • Structured backpack with luggage feet
  • Padded shoulder straps
  • Front pocket holds keys (key fob)
  • Inside organization includes 7 pockets, 1 zippered pocket, media pocket, changing pad.
  • 2 exterior insulated bottle pockets
  • Memory foam changing pad included in the back-panel zipper compartment ... and with an 13-inch opening, it is also suitable for tablets, small laptops, magazines, etc.
  • Antimicrobial treatment protects the liner by inhibiting the growth of odor-causing bacteria, mold and mildew.
  • Metal Hardware ... we don't trust any of the cheap plastic stuff.
  • Light-Colored Linings ... you can actually see what's inside; it's not just a big black hole in there.

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